Behind the Solutions: Alireza Farahani at PMAP

Alireza Farahani, PMAP’s Business Development Director, brings a unique background in SME development, technology commercialization, and sustainability education to the mining sector. Although new to mining, he quickly connected with the industry’s biggest pressure point: the environmental impact of wastewater. In this interview, Alireza shares how PMAP’s technology bridges the gap between AI-driven innovation and real-world sustainability—helping mines reduce water-related impacts across the value chain. He also reflects on the “aha moments” when skeptical clients see PMAP’s results firsthand, revealing the practical, measurable impact of autonomous water-treatment solutions.

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